All Things Telesales

EP 89 - Jake Lynn - Absolute Certainty - 3 C's - Confidence, Conviction, and Clarity

Jake Lynn Season 1 Episode 89

This is a framework for achieving Absolute Certainty. 

You can overcome so many challenges by implementing this strategy. 


The 3 C’s are Confidence, Conviction, and Clarity. We’re going to break this down as a person, salesperson, and from the perspective of customers. 


By true definition:


  • Confidence is the state of feeling certain about the truth of something.  
  • Conviction is a firmly held belief or opinion. 
  • Clarity is the quality of transparency or purity.



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